Football Australia has announced an extension of its agreement with Cadbury, keeping the confectionary brand as an official partner of the Matildas women’s national soccer team until 2026.
Cadbury first partnered with the Matildas in 2020 and the relationship has proved successful with several purpose-led campaigns. Now the Mondelez-owned brand will continue those endeavours for another four years, with national team and Manchester City star Alanna Kennedy also will continuing as Cadbury brand ambassador.
The extension comes at a time of keen interest in the Matildas, with Australia set to co-host the 2023 Women’s World Cup with New Zealand.
“We are thrilled to extend our partnership with Cadbury for a further four years, where we will continue to work together to use the power of football to further inspire future generations of women and girls across Australia to be the best versions of themselves,” said James Johnson, Football Australia chief executive.
“With the CommBank Matildas set to play several matches on home soil over the next ten months, and Australia to co-host the Fifa Women’s World Cup Australia & New Zealand 2023, we are expecting unprecedented growth in women’s football over the next decade. To meet this demand, Football Australia is working with like minded partners such as Cadbury to promote equality in our sport, where female footballers enjoy the same level of facilities and resources as their male counterparts, and support the development of future CommBank Matildas.”
Paul Chatfield, vice president of marketing at Cadbury, added: “At Cadbury, we’re proud to support the continued growth and equality of women’s sport and thrilled to strengthen our support with the CommBank Matildas until 2026.
“With the Fifa Women’s World Cup here on home soil next year, what better time to be shining a light on our incredible female athletes and inspiring the next generation of girls in communities across Australia.”