Cricket Australia launches five-year plan to take sport to next level – Business Standard

Topics
Cricket Australia | Cricket
IANS 
https://mybs.in/2axq7oO

Melbourne, August 15 (IAN) Australia (CA) on Monday launched a five-year strategic plan, setting ambitious participation targets that will safeguard the game's financial sustainability and take the sport in the country to the next level.
The plan features 10 strategic priorities across four 'interrelated pillars'. The objectives, which will govern decision-making through to 2027, have been developed after consultations involving thousands of fans and stakeholders from all parts of the spectrum, said a report in .com.au.
 
'Australian cricket's priorities will now be to strengthen the engagement between fans and players, continue to produce world-class teams, entrench a strong and innovative business model and establish a framework for the game's positive social impact,' said the report.
 
Through this project, CA wants to double the number of kids aged 5-12 playing cricket to 210,000, and quadruple the number of girls registered in this age group to 60,000 over the next five years.
 
With cricket likely to feature at the 2032 Olympic Games in Brisbane, following its re-introduction at the Birmingham Commonwealth Games, CA wants to use the time period to create a culture for the sport in the country. CA has also set a target of winning a minimum of three ICC events each in men's and women's sections in the next five years.
 
Besides, getting spectators back into stadiums with special focus on the Big Bash League (BBL) and WBBL is also on the priority list of .
 
'Cricket is rapidly evolving and, with that, so too are the ways cricket is played, watched and consumed. This strategy contains both a vision and a clear plan for how we can achieve bold, transformative change while also meeting our core responsibilities,' CA chief executive Nick Hockley said.
 
'This includes ensuring that cricket has a positive social impact, whether by providing more opportunities for women and girls, making the game more accessible to participants from culturally diverse backgrounds or taking the necessary steps to make the game environmentally sustainable.'Strategic Priorities 2022-27
 
 
1. Develop outstanding digital and live experiences that wow our customers.
 
2. Grow the BBL and WBBL as the summer family sports and entertainment proposition.
 
3. Attract kids (ages 5-12) and families from all backgrounds to inspire a lifelong love of cricket.
 
4. Accelerate momentum to be the leading sport for women and girls.
 
5. Enhance our leading international and domestic competitions, systems and programs that develop great players, coaches and match officials.
 
6. Strengthen connection with cricket's past and present role models whose performances and stories inspire our nation.
 
7. Embed a business model that is sustainable, cost efficient, diversified and always innovative in its thinking.
 
8. Drive investment in venues and facilities that enhance experiences and enrich communities.
 
9. Champion inclusion, positive social impact and sustainability.
 
10. Support growth of cricket globally, and inclusion at Brisbane 2032.
 
–IANS
 
akm/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

sss

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor
PREVIOUS STORY
NEXT STORY
Copyrights © 2022 Business Standard Private Ltd. All rights reserved.
Business Standard
Upgrade To Premium Services
Business Standard is happy to inform you of the launch of “Business Standard Premium Services”
As a premium subscriber you get an across device unfettered access to a range of services which include:
Business Standard
Premium Services
In Partnership with Fis Logo
Dear Guest,
Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard

source

Add a Comment

Your email address will not be published. Required fields are marked *